Why 90% holiday landlords are wasting opportunities - without realising it

90% of holiday landlords give away opportunities - without realising it.

Beautiful accommodation doesn't bring in bookings if nobody sees it. Visibility is crucial. And good photos are the start.

Facts show: Listings with professional photos get 50% more clicks, 40% more bookings and 15% better reviews. These figures come from an analysis of over 100,000 Airbnb listings.

The problem: 90% of landlords take mobile phone photos. Reason: They want to save money. This is a mistake.

Professional photos cost 300 to 800 euros. But the benefit: 40% more bookings mean an extra 1,500 euros at 100 euros per night and 15 nights per month. That's 18,000 euros more per year.

The investment pays for itself in less than a month.

Guests decide quickly. They only look at an advert for 0.7 seconds. The first photo has to be convincing. Mobile phone photos can't do that.

Professional photos utilise light, composition and perspective. They immediately inspire confidence. They show the accommodation and make it attractive.

Photos are your salesperson. They work 24 hours a day. Bad photos cost money. Good photos generate sales.

Important for reviews: Guests with professional photos have clear expectations. If the reality is right, the reviews will be good. Otherwise bad ones. Professional photos ensure realistic expectations.

This leads to: better guests, higher ratings, better visibility, more clicks and bookings.

It's a positive cycle. It starts with photos.

Fact 2026: Those who use mobile phone photos are lagging behind. The competition relies on professionals and takes the bookings.

Change that now. See professional photos as a revenue generator, not a cost.

The figures, the time and the market prove it.

Next step: Book a photographer. The sooner, the sooner it pays off.