Von €2.550 zu €3.200 pro Monat

Von €2.550 zu €3.200 pro Monat

Many holiday landlords set their prices once and then change them three times a year. That's like driving a car with the handbrake on - inefficient and loss-making.

The reality of dynamic pricing is different: Demand does not fluctuate on a monthly basis. It fluctuates daily.

A practical example illustrates the difference:

With static prices: 85 euros per night × 30 nights = 2,550 euros per month.

With dynamic prices varying from 60 to 150 euros: 3,200 euros per month.

The difference: 650 euros extra per month. 7,800 euros per year.

But that's just the beginning. With a truly intelligent dynamic pricing system, the reality looks like this:

Weekends in high season: 150 euros per night. Weekdays in high season: 90 euros per night. Event days: 180 euros per night. Low season: 60 euros per night.

That's the reality when it's done right.

But there is one big problem: 99% of holiday landlords are doing it wrong.

They use static prices. Or worse still - they orientate themselves to the competition. That's a big mistake.

The accommodation is unique. So the price should be too. Every property has different characteristics. Location, facilities, special features, target group. What works for the neighbouring property does not necessarily work for your own accommodation.

Dynamic pricing means understanding your own market position. It means knowing your target group. It means using pure data instead of just a feeling.

An intelligent system takes several factors into account at the same time. The season. The day of the week pattern. Local events and festivities. Weather forecasts. Booking deadlines. Competition in the immediate neighbourhood.

The result is not simply higher prices. The result is optimal pricing - for maximum capacity utilisation with maximum yield.

Many landlords think: higher prices = fewer bookings. This is only partly true. Intelligent pricing not only increases the average price per night. It also improves occupancy - because the prices match the reality of demand.

This is the key difference between static and dynamic pricing.