Case study: From €1,700 to €3,200 per month - The Gran Canaria example.

Case study: From €1,700 to €3,200 per month - The Gran Canaria example.

A concrete example shows the impact of smart pricing. We recently worked with a client - a 3-bedroom flat in a tourist area of Gran Canaria.

The initial situation

The landlord set a fixed price of 85 euros per night. The occupancy rate was 20 nights per month. The monthly income totalled 1,700 euros.

The problem was obvious: the rest of the time there was vacancy. Lost income of 850 to 1,100 euros per month - every month.

The implementation of dynamic pricing

We implemented an intelligent dynamic pricing system with the following prices:

Weekends in high season (November to March): 150 euros per night. Weekdays in high season: 90 euros per night. Event days during festivals: 180 euros per night. Low season (June to September): 60 euros per night.

The result

The monthly income rose to 3,200 euros - a difference of 1,500 euros per month. Per year: 18,000 euros in additional income.

But that was not all. Capacity utilisation also increased. Why? Because we didn't just optimise prices in the low season, we also lowered them. That attracted more guests. The lower prices in the weaker months filled the vacancies.

The quality of the guests

The interesting thing is that not only the quantity improved, but also the quality of the guests. Why? Because our strategy not only optimised the price, but also optimised demand.

More expensive prices in the high season attract affluent, planning guests - mostly quality guests. Lower prices in the low season attract price-sensitive guests who also book more reliably. The result is better occupancy throughout the year.

The review ratings of the flat also increased - because the right guests were now coming at the right time.

This is the real magic of intelligent pricing. It's not just a pricing gimmick. It's a holistic strategy to optimise revenue AND guest experience.